The Canvassing Letter MEGA Bundle!
There are some old favourites which have been re-written in a more suggestive way to help you capture fresh instructions. We’ve also included our best converting series of letters which help capture properties already on the market and our Keys Stages pack which will also help you canvass vendors on the market . Every word has been chosen to be positive and suggestive, ensuring that any negative connotations have been removed.
Used consistently the letters in this bundle will increase your instructions and help you grow your market share.
The Letter Packs included in this MEGA bundle are:
Already On The Market
A pack of 4 canvassing letters designed to help estate agents attract vendors who are already on the market with another agent. This series of letters has been expertly written and offer a consultative rather than pushy approach. An approach which has been proven to receive a much higher response than the usual canvassing methods. These letters are great ice breakers and will help to to increase your market share while decreasing your competitors at the same time.
As we all know, a fairly high percentage of properties fail to sell with their first estate agent for a multitude of reasons. This pack of letters will give you a very good chance of capturing those vendors when they decide to look for another agent to help them sell.
Designed to help estate agents capture vendors at key stages of their marketing with competing agents. Whether they have just instructed another estate agent or recently reduced, these letters will help you capture vendors disappointed with their current agent or simply looking appoint another one.
The letters included in this key pack are:
Just Instructed Another Agent.
Send this to all new instructions as they come onto the market. It’s not too salesy and is a great rapport builder. It will help you ensure that if they ever have any doubt about their sale to speak to you first. Also helps you pick up the odd multiple agency, if that’s what you are into…
Just reduced, in this market?? Exactly, now it’s your duty to let those vendors know that there are other options to consider before they reduce any further. This letter will help you do just that.
Do you have any properties in you area which just seem to be sticking around and not selling? Those vendors could do with your expert advice to help them get sold. Use this letter to help you open the door and show them how good you are.
Noticed a property that has been recently withdrawn, do you agree that any property is saleable at the right price? Then use this letter to get you in so that you can give them the right advice and a fresh approach. Capture them before another agent does!
The letters included in this essential pack are:
Sold Another Wanted.
A short and to the point letter with a picture of the property you sold. It helps potential vendors identify there property (if similar) with your agency. You will become known to them for selling their type of property. Very Powerful!
Specific Area Request.
A basic leaflet type letter with a specific call to action. Simply print on headed paper fold in half and post through a couple of streets a day. Watch your stock and name awareness grow…
Can You Help?
A well crafted letter which appeals to the vendors sense of generosity by asking them for their help to find you a property for your buyer. Cements you as the caring hard working agent who leaves no stone unturned.
Request For Property Certificate.
A totally different approach to the usual canvassing letters. This one comes in the from of a certificate signed by your potential buyer, certifying that they have asked you to find them a particular type of property. Show how hard you work for your clients.
Specific Road Request.
Completely different to our Specific Area Request . This letter appeals to vendors who would consider selling for a good price with minimal fuss. Associate your brand with success and determination.
The Name Awareness Booster
The Letters Included in the stock generating pack are:
Valuing In Your Street.
This letter is a bit more generic in nature but has been proven to help you get through many more potential vendors doors. It’s great for helping you to build a pipeline of future prospects and cross selling opportunities.
Perfect for when you’ve just been instructed on a neighbouring property. Send this out every time you take on an instruction to let the neighbours know who is the preferred estate agent in their town. This will generate you more Market Appraisals!
Once Sale Agreed.
Send this letter when you agree a sale to all the properties on the same road or the 20 houses opposite and 20 either side. It lets them know how successful you’ve been and that you have more buyers waiting. Great for name awareness.
Send this letter on exchange of contracts to all the properties on the same road or the 20 houses opposite and 20 either side. This will help you capture any other vendors thinking of selling and increase your circle of influence.